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Maximize Your Marketing and Messaging in 2023

June 1, 2023 10:00 AM - 3:00 PM (EDT)

Description

Walk away from this workshop with a marketing plan you can execute to reach your goals in 2023.

 Topics covered: 

  • Complete an online audit to find your digital marketing strengths and weaknesses
  • Understand the most important nonprofit marketing pillars and the most effective tools and tactics
  • Develop a marketing and editorial calendar to keep you on track
  • Define the key performance indicators (KPIs) you should track to measure effectiveness and efficiency
  • Receive guidance and feedback from experienced marketing and PR professionals.


About the Speakers

Patricia Rivera, Chief Executive Officer | Strategy Lead

Patricia excels at helping organizations throughout the Mid-Atlantic region build their brands with strategic stories and content across multiple channels and in multiple languages. She founded Hook PR & Marketing in 2007 after an award-winning career in journalism, working for The New York Times, The Dallas Morning News, and The News Journal. Patricia is a master-certified marketing consultant and a recipient of a U.S. Small Business Administration award. Her leadership has inspired the values that guide the Hook team: Excellence, compassion, and authenticity.

Dora Jane Barwick, Chief Operations Officer | Design Lead


Dora Jane has an extensive background in organizational leadership, marketing, and design management. With 25 years of experience working with nonprofits and small businesses, she has elevated client communications by creating visual strategies, designing digital and print media, and ensuring the integrity of brands. Her work strengthens and encourages organizations dedicated to positive change.

Jessica Bell, Chief Marketing Officer | Digital Marketing Lead 


Jessica previously ran her own marketing consulting firm, led communications for the Delaware Alliance for Nonprofit Advancement, and worked in marketing, design, and client support in the real estate, legal, and broadcast industries. Jessica is responsible for developing and enhancing client digital strategies and growing their marketing systems. With over a decade of experience in web, graphic design, and social media marketing, Jessica tackles all projects with great optimism and genuine care for clients.

Location

Buena Vista

*Lunch will be provided.*

Pricing

DANA Members - $150 

Future DANA Members - $300 

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Contact Information

Delaware Alliance for Nonprofit Advancement (DANA)
Name: Nicole Peters
Phone: 302-330-7218
Email: npeters@delawarenonprofit.org
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